Post by account_disabled on Feb 19, 2024 5:42:04 GMT
improve Products and services that had high added value when you first entered the market will no longer have points of differentiation as the market matures due to the rise of competitors , making it difficult to expand profits . situation of ``all products being the same no matter what they buy ,'' ``customer engagement'' is attracting attention as a point of differentiation from the competition . Here we explain the importance of customer engagement and how to improve it . chapter Customer engagement is a relationship of trust between a company and its customers .
Customer engagement is a concept that refers to a relationship of trust between a company and its customers . Engagement has meanings such as "contract," "promise," and "engagement," but in the marketing field, engagement latestdatabase.com refers to the intimate relationship that is created between customers and companies, brands, services, etc. In SNS as well, a method has become widespread in which users' active actions such as "likes" and shares are indexed as "engagement rate," and the method is used to check the level of interest .
Customers with high customer engagement are more likely to purchase products because they are provided by a company they trust, even in mature markets , and can expect higher repeat rates and lower churn rates . chapter The difference between customer engagement, customer loyalty, and customer satisfaction Words similar to customer engagement include "customer loyalty" and