Post by account_disabled on Oct 25, 2023 3:34:27 GMT
As LinkedIn's Content Partner Manager for EMEA and LATAM, a big part of my role is working with advertisers to explore where tweaking content assets can make a difference for them. I work with LinkedIn's portfolio of content partners who specialize in different aspects of content creation and whose services clients can use as part of event bookings on our platform. In many cases, we work with clients who spend time adjusting their goals or bids to improve lead volume, quality, or cost per lead (CPL), but never get around to asking if their content is suitable for lead generation Mission they are giving it. It’s amazing the impact optimizing your content to generate leads can have.
In my experience, there are five essential elements to a Mobile Number List lead generation content asset. When you create your campaign, it's worth double-checking that your content reflects these different elements and making any necessary adjustments before you start committing your budget. When you create sponsored content copy to promote your lead generation assets, aim to communicate these different selling points in the headlines, visuals, and body copy you use. Combining all five factors, you’ll ensure your lead generation content lives up to the mission you set out to do. Element 1: Relevance and Urgency.
For lead generation campaigns, on a link and consume a piece of content. This requires a sense of urgency—a reason to act now. The best way to achieve this is to align your content assets with topics that you know your target audience is focused on at the time. This might be the case when planning lead generation content that intersects with key moments in your target audience’s calendar. For example, if you're a cybersecurity business targeting retailers, you know the problems you help them solve become more pressing during occasions like Black Friday or Valentine's Day. Creating content for these moments can provide relevance and build the sense of urgency you need. More generally, you can use tools like the content suggestions feature in LinkedIn Pages to analyze the content topics that dominate your target audience's attention and develop content assets to address those issues. Improving relevancy doesn’t necessarily require creating custom lead generation content from scratch. You may have existing content assets that include insights or recommendations that have actual current value to your target audience, but that’s not the primary focus of this article. Don’t be afraid to take this content and rebrand it, emphasizing its popularity in your sponsored content titles and copy. If your content assets have different insights to serve different target audience groups, then try creating different sponsored content campaigns that point out those specific groups in the title. This all helps emphasize relevance and provide a compelling reason to click. Don’t be afraid to edit your content marketing campaigns for different audiences.
In my experience, there are five essential elements to a Mobile Number List lead generation content asset. When you create your campaign, it's worth double-checking that your content reflects these different elements and making any necessary adjustments before you start committing your budget. When you create sponsored content copy to promote your lead generation assets, aim to communicate these different selling points in the headlines, visuals, and body copy you use. Combining all five factors, you’ll ensure your lead generation content lives up to the mission you set out to do. Element 1: Relevance and Urgency.
For lead generation campaigns, on a link and consume a piece of content. This requires a sense of urgency—a reason to act now. The best way to achieve this is to align your content assets with topics that you know your target audience is focused on at the time. This might be the case when planning lead generation content that intersects with key moments in your target audience’s calendar. For example, if you're a cybersecurity business targeting retailers, you know the problems you help them solve become more pressing during occasions like Black Friday or Valentine's Day. Creating content for these moments can provide relevance and build the sense of urgency you need. More generally, you can use tools like the content suggestions feature in LinkedIn Pages to analyze the content topics that dominate your target audience's attention and develop content assets to address those issues. Improving relevancy doesn’t necessarily require creating custom lead generation content from scratch. You may have existing content assets that include insights or recommendations that have actual current value to your target audience, but that’s not the primary focus of this article. Don’t be afraid to take this content and rebrand it, emphasizing its popularity in your sponsored content titles and copy. If your content assets have different insights to serve different target audience groups, then try creating different sponsored content campaigns that point out those specific groups in the title. This all helps emphasize relevance and provide a compelling reason to click. Don’t be afraid to edit your content marketing campaigns for different audiences.